Inertia Beverage Company is a company I found out about a year or so ago.  They make point-of-sale (POS) software that makes it easy for wineries to sell direct to consumer.  There's an  article in the local Napa paper written about their CEO, Paul Mabray who's a local Napan.

I've always liked what this company has done.  The latest service they're providing now is providing a free web API that helps winery POS systems keep track of all the various state laws regarding shipping to a specific state -- and there are a ton of laws.  What's interesting is there's a company called 688 in Colorado that charges for this service, and this service is their primary business.  It's an adjunct to what Inertia Beverage does.  It's a very strategic move on Inertia's part.

I would have loved to work for this company in the beginning.  Unfortunately, their development is done in Manhattan, though they have a local Napa sales office.  They seem like they're doing really well now, too.  Too bad I didn't know about them earlier.