Dude, where's my pizza?
From USA Today, Domino's is now allowing users to track the status of their pizza order.
Highlights from the article
The system goes up Wednesday at 3,400 Domino's outlets and will be in all stores by June 30, he says. It even gives folks the first names of the workers who take their phone order and deliver their pizza — and asks customers to rate them.
Any customer comments about inappropriate behavior by order takers or delivery staff will be investigated, spokesman Tim McIntyre says.
Hmmm.. which minimum wage employee should I fire?
This might appeal to the World of Warcraft crowd. How big is that market? There are plenty of doubters, and rightly so.
Again, missing the point. Just get the freaking pizza there on time, and compensate me if it isn't.
Such a bad application of technology.
Back in the 80's (or was it the 70's), one of the big 3 American automakers implemented a system like this to be able to tell exactly when their car was going to arrive. Do you know what Toyota did? They implemented a system that told their customers the date their car would be delivered, and worked like crazy to make sure they consistently met that date. And we know who the more successful car company was.
Highlights from the article
Domino's, (DPZ) the pizza-delivery kingpin, on Wednesday will unveil a technology, Pizza Tracker, that lets customers literally track their pizza from the moment they place the order until it leaves the store en route to them. What's more, Domino's vows that its online tracking system — for phone or online orders — is accurate to within 40 seconds.
"We're filling that black box of uncertainty — 'Has my pizza been forgotten?' — with information and entertainment," says Chris McGlothlin, technology chief at Domino's.
Black box of uncertainty?? If I don't have my pizza, I'm not looking for entertainment. I want you to tell me, "Your pizza is late. For your troubles, we'll discount your pizza | throw in some cheese stix | give you free soda | give you your next pizza free.""We're filling that black box of uncertainty — 'Has my pizza been forgotten?' — with information and entertainment," says Chris McGlothlin, technology chief at Domino's.
The system goes up Wednesday at 3,400 Domino's outlets and will be in all stores by June 30, he says. It even gives folks the first names of the workers who take their phone order and deliver their pizza — and asks customers to rate them.
Any customer comments about inappropriate behavior by order takers or delivery staff will be investigated, spokesman Tim McIntyre says.
Hmmm.. which minimum wage employee should I fire?
In a nation ever eager to track delivery of everything from FedEx packages to Amazon.com orders, it's now come down to tonight's pizza. The move by Domino's is aimed at its youthful target: consumers under age 30 who spend gobs of time online.
Sadly, there are probably a bunch of people who will be enamored of this, says Christopher Muller, director of the Center for Multi-Unit Restaurant Management at University of Central Florida. "I guess they'll sell a ton of pizzas to people with no social life who are sitting in front of computers."
Sadly, there are probably a bunch of people who will be enamored of this, says Christopher Muller, director of the Center for Multi-Unit Restaurant Management at University of Central Florida. "I guess they'll sell a ton of pizzas to people with no social life who are sitting in front of computers."
This might appeal to the World of Warcraft crowd. How big is that market? There are plenty of doubters, and rightly so.
... "It's an emotional roller coaster when you order," McGlothlin says. "Customers wonder: Did they get my order? Are they taking care of me? Will it show up?"
Again, missing the point. Just get the freaking pizza there on time, and compensate me if it isn't.
Alas, a key part of the pizza's journey cannot be pinpointed: the drive
from Domino's to your home. But Domino's can tell folks when their
pizza left the store, and officials say it should arrive within nine
minutes of that time.
Such a bad application of technology.
Back in the 80's (or was it the 70's), one of the big 3 American automakers implemented a system like this to be able to tell exactly when their car was going to arrive. Do you know what Toyota did? They implemented a system that told their customers the date their car would be delivered, and worked like crazy to make sure they consistently met that date. And we know who the more successful car company was.
Interestingly, my kids just watched a Veggie Tales DVD with this appropriate song: http://www.youtube.com/watch?v=6CTD1B-Y-Cg
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