Loyalty Lab press from Microsoft

There's some nice coverage of us on Microsoft Startup Zone.  As a founder, I was involved in many of the things written about in the article.

On the decision to go with Microsoft vs. Java,  I remember being questioned by some of our early advisers about this choice, and while we defended our position pretty well, the fact that our application has withstood this long is probably the best proof we made the right decision.

I was also involved in the Microsoft Architecture Review down at the MS Technology Center down in Mountain View.  The biggest piece of advice we got there was to go to the 64-bit version of SQL Server 2005.  Excellent call.

The HSBC news is a big deal.  We've had a partnership with them for over a year dealing with one aspect of their credit card business.  With this new deal, it's going to get interesting.

One correction:  Virgin America is our client, not Virgin Atlantic.

 

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